Second Act Success Blog:
Business Tips, Career Advice, and Inspiration on Starting Over

Why Every Woman Starting a Business Needs a Coach and Accountability Partner Are you a woman thinking about starting your own business, but feeling overwhelmed by everything on your plate? You’re not alone! Between work, kids, laundry, dinner, school drop-offs, and life, it’s easy to push your own goals to the bottom of the list. […]

10 Things to Do in Your First 6 Months of Business to Set Yourself Up for Success You’ve taken the leap. You’ve started your business (cue the confetti)! Whether you’ve just left your 9–5 to launch a business fulltime, or you launched your dream side hustle, the first six months are crucial. It’s important to […]

When I quit my job to start a business, I was lost and alone.  If only I had someone to help guide me toward where I was supposed to be. Unfortunately, life is a lot like television. We’ve all watched TV shows where season one looks nothing like the series finale. Am I right? Plot […]

How I Started My Business Postpartum (So I Didn’t Have to Go Back to a 9-5 Job) Hey there, mama. If you’re holding a baby in one arm and scrolling this blog post with the other, I see you. I’ve been there. I know what it’s like to count down the days of maternity leave, […]

Best Business Coach for Women in New Jersey and New York City: Meet the Expert Helping Women Leave Corporate and Start a Business Are you a woman in the New Jersey or New York City area dreaming of leaving your 9-5 job to start a business of your own? Whether you’re ready to turn start […]

10 Profitable Businesses You Can Start From Home (Even While Working a 9-5) Have you ever scrolled on Instagram or TikTok watching women who claim to be making six figures in their pajamas at home? Yep, have all shaken our head at these ladies shouting “Yeah, right” into the phone. Wondering if there are profitable […]

How to Use AI to Plan Your Business Are you thinking about starting a business and want to work smarter not harder? That’s the key to true success, right? Well, in today’s world, using Artificial Intelligence (AI) to help you plan your business can give you a serious competitive edge. Whether you’re launching your first […]

How to switch from an employee to an entrepreneur mindset When you’ve spent years climbing the corporate ladder, the idea of stepping out on your own to start a business can feel exciting, yet terrifying. The stability of a steady paycheck, clear expectations, and defined roles gets replaced by taking a leap of faith, self-discipline, […]

Are you ready to turn your career into your own business and ask yourself, “Why not me?”  In this episode of the Second Act Success Career Podcast Episode #180, host Shannon Russell sits down with media powerhouse and entrepreneur Cookie Zito. Cookie shares her inspiring journey from Television to creating a network and clothing line […]