Start Your Second Act Strategy Call
A free 30-minute strategy session for women who want clarity on starting or growing a business that fits their life.
If you are thinking about starting a business, growing the one you already have, or figuring out what your next move should be, this call is your first step.
This is not a generic discovery call and it is not a sales pitch.
It is a focused conversation to help you get unstuck, get clear, and move forward with intention.
What This Call Is (and isn’t)
This call is a working session.
Together, we will:
• Talk through where you are right now
• Clarify what you want your business to look like
• Identify what is holding you back or slowing you down
• Map out realistic next steps that fit your life and goals
If it makes sense to work together, I will explain what that could look like.
If it does not, you will still leave with clarity and direction.
No pressure. No awkward sales tactics. Just an honest, helpful conversation.
What Happens After You Book
Once you schedule your call, you will:
• Receive a confirmation email and calendar invite from me
• Join me for a private 1:1 Zoom call
• Walk away with clarity, next steps, and a clearer sense of what is possible
This Call Is For You If…
• You are thinking about starting a business but feel unsure about where to begin
• You have a business idea but need clarity or validation before moving forward
• You started a business but are stuck, spinning, or not seeing momentum
• You want a plan before leaving your job, not a leap without a net
• You want expert guidance from someone who has actually done this
This Call Is Not a Fit If…
• You are looking for quick fixes or overnight results
• You are not open to feedback or guidance
• You are not ready to take action in the next few months
This helps protect both your time and theirs. It also builds trust.
Hey there, I'm Shannon!
I’m Shannon Russell, a business coach for women and a former television producer turned entrepreneur.
After 16 years in television, I pivoted to build and run an award-winning franchise business and later launched Second Act Success Coaching to help other women do the same. Build businesses that align with their experience, values, and real lives.
I’m also the author of Start Your Second Act. How to Change Careers, Launch a Business, and Create Your Best Life, and the host of the globally ranked Top 2 % Second Act Success Podcast.
I don’t believe in cookie-cutter advice. I believe in clear strategy, honest guidance, and building something that actually works for you.
If you are considering starting or growing a business and want expert guidance on what makes sense for you, the first step is a conversation.
Ready to Talk About Your Next Step?
* If ongoing coaching is not the right fit right now, I also offer one-time sessions and assessments to help you get clarity and momentum.
View Other Ways We Can Work Together.
