Shannon Russell


“The measure of a great life is whether it matches your dream” (Marie Forleo).
Shannon Russell has always been a dreamer. She achieved a childhood goal that never wavered, and kept building upon her dream as she learned to pivot through the different phases of her life. Now, she uses her experience to help other women produce dreams of their own.

Shannon grew up near the New Jersey beach in a tight-knit family. Her parents taught her to work hard, live life with a smile, and follow her dreams. Her grandpa especially had a profound influence on her entrepreneurial thinking. He opened his own business in retirement, a small luncheonette at their local golf course, where he shared stories and brought joy to each customer. Everyone adored him and returned his friendship, and Shannon always knew she wanted to run her business the way he did. As a young girl, she was also mesmerized by what she saw on TV and decided that she wanted to build a life in the entertainment industry. When her parents surprised her with a trip to California after high school graduation, she knew right away she belonged in Los Angeles. 

Shannon became the first person in her family to attend college, graduating from Elon University with a Communications degree. She landed internships at CBS News and MTV, bringing her to New York City and eventually to Los Angeles, where she began growing her career as a Television Executive Producer. Shannon was leading her dream life, but as often happens, things changed after giving birth to her first child. Postpartum issues and changing priorities forced her to reevaluate what she wanted in life. Shannon decided it was time to refocus on a new career and life as a new mom. She moved back to New Jersey to be closer to her family and started looking at her next act of being a business owner like her grandpa. In 2016, she became a franchise owner with Snapology and grew her business into one of the top franchises in the country. On the heels of that success, Shannon decided to take her entrepreneurial spirit to an even greater height. She launched Second Act Success, a business designed to help women in unresolved careers pivot toward a more suitable second act so they can produce a balanced life of abundance. That mission explains why she’s known for the mantra, “Produce Your Best Life.”

Today, Shannon leverages her experience as a former TV Producer and Certified Career Transition Coach, Business Coach, and YouMap® Coach to help women prepare and produce their best life. Having pivoted from her own unresolved career to achieve a healthy balance as a professional and a mom, she specializes in helping other professional women do the same. She is the host of the Second Act Success Career Podcast, and creator of companion coaching programs, and online courses. She shares her expertise in connecting clients with opportunities to help them produce a balanced life of abundance.

When Shannon isn’t helping more women produce their best life, you can find her balancing her own life with her husband, two sons, and their dog. She has learned to grow a business that allows her to work from anywhere so she can travel more with her family. She wants to inspire her kids so they know they can do anything and hopes to be an inspiration for all those seeking to achieve a great life that measures up to their own unique dream. 

Meet  Shannon!

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Shannon (2023)
Career/Business Coach, Entrepreneur, Podcast Host, Speaker, & Mom
-New Jersey

Shannon (2010)
Television Producer
-Hollywood, California

"When making the change from the demanding "professional" world to being a stay at home mom, I found my passion behind a lens. I was all over the place, then I found Shannon. She was everything I never knew I was looking for! When I first started my second career, things were hectic and I wasn't always 100% sure what my next step should be. As any amazing coach should do, Shannon helped me streamline my focus, promote my best self, endure through the trying moments, and she has truly been one of my biggest cheerleaders. Shannon, as my coach was the shoulder I didn't even realize I needed to lean on! I truly wouldn't be where I am today without her sound advice, creative strategies, and most importantly her extremely valued friendship!"
                                                                             -Christina G. 

CLient testimonial:

Christina Greenberg,
The Littlest Detail Photography

My Favorite Things

*Being home with the fam
*Hallmark movies
*Pizza and Popcorn
*Listening to podcasts
*Reading, writing, and music

my happy place!

Hawaii, California, & Disney!

My 3 Boys!

my loves!

my favs!

Morning affirmations, cuddles with my boys, working on my businesses, writing for fun, staying hydrated, snacking on popcorn, and driving my kids everywhere! 

daily rituals

Listening to my fav podcasts, walking my Chow Chow, binging old episodes of 90210 or Hallmark movies, reading, and doing ANYTHING my kids want!


Straight talk, positive thoughts, lots of laughs, less screen time, hugs, sweet treats, and cutting out the 'meh' to make room for only the best.


My superpower is helping women become the best version of themselves, through building a business they can be proud of. One that allows them flexibility, freedom, financial security, and joy.

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Let's Produce Your Best Life Together! 

 "I was an elementary school teacher for 15 years. I decided to leave teaching to focus on building my business.  Shannon has helped me work through these fears and doubts and believe in myself more. She has helped me grow and explore this new business opportunity. I am so grateful for her guidance and support. I would highly recommend her to anyone looking for a reliable, compassionate, kind, knowledgeable coach."

-Meggan M.

What Clients Are Saying...

"Working with Shannon was exactly what I needed to take my business to the next level! When I first started with Shannon I was nervous to go "all-in" with my Health Coaching business, however after our time together I left my full-time job with confidence, excitement, and more clarity than I could have ever dreamed of.
I whole-heartedly attribute my success to Shannon's expertise, guidance, and support in such a crazy time of my life and can't imagine getting to this point without her!" 

-Sarah B.

Ways  to   Work  with  Shannon...

Second Act Accelerator Course

Take part in this self-paced course designed to teach you how to take action and get your business off the ground.

1.  Follow a self-paced course full of modules and resources to help you plan your next steps to launch and grow your business.

2.  Join bi-monthly Q&A Calls with Shannon

3. Meet with Shannon for a one-on-one Coaching Call 

4. Network and get support in our Private Community

Career Clarity Collective Membership

Join a membership of like-minded women as you get inspired and plan how to leave your corporate job and start a business!

1.  Bi-Weekly Group Coaching Calls

2.  Monthly Masterclasses

3.  New Monthly Resources

4.  Access to our Private Community for accountability and support

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YouMap® Assessment Profile

YouMap® is a profile that outlines your strengths, skills, values, and personality, and is a valuable tool to help you reach your goals.

1.  Take the YouMap® and receive a personalized profile 

2.  Join Shannon for two 1:1 coaching sessions to debrief your results and discuss how your YouMap® can work for you.

3.  Receive a Workbook and guides to help you utilize your YouMap® in various areas of your life. 

Get your

Get 1:1 Coaching with Shannon to launch and grow your business.

1.  Meet with Shannon for 8 weeks of 1:1 coaching calls, as you focus on goals to accelerate, market, and scale your business.

2.  Take a YouMap® Assessment to learn more about your unique strengths, skills, and values as you map out your business venture. 

3.  Have continued access to Shannon in between sessions via the voice/text Voxer app

1:1 Business Coaching