I believe YOU can shift from employee to entrepreneur,
and build a business you love.

I did it myself, and now I support women with my signature
Second Act Strategy.

It's time to be your own boss and create your dream business!

Shannon Russell

BUSINESS Coach FOR WOMEN,
AUTHOR, top 2% PodcasT HOST,
LEGO serious play facilitator,
keynote SPEAKER, & mom

I spent over 16 years as a Television Producer overseeing multi-million dollar productions in New York City and Los Angeles.

it was then time to "produce my own life"
AND BECOME AN ENTREPRENEUER

My second act began once I leapt into entrepreneurship and opened a franchise business serving families in my community, so I could be more present mom for my two kids. My business quickly grew to be amongst the Top 5 in the organization, and I successfully sold this business in 2024. 

While running my first business, I started Second Act Success® Coaching so I could help support women as they start a second act in life by changing careers to start a business.

My focus as a business coach for women is to help others produce their best life, while finding the flexibility, freedom, and fulfillment they deserve.

Now, I share my experience, as a television executive turned business owner with my clients, as we work towards their business goals. 

My first book released in May 2025 - Start Your Second Act: How To Change Careers, Launch a Business, and Create Your Best Life. 

Check out the Second Act Success Career Podcast to get tangible business advice and to listen to stories of people who have pivoted to a second act to find success. 

I also travel to speak at events empowering audiences to live their best lives with no regrets, as they build businesses and create a positive impact around them. In addition, I facilitate workshops in team building and problem solving at companies using the LEGO® SeriousPlay® method.