Shannon Russell
“The measure of a great life is whether it matches your dream” (Marie Forleo).
Shannon Russell has always been a dreamer. She achieved a childhood goal that never wavered, and kept building upon her dream as she learned to pivot through the different phases of her life. Now, she uses her experience to help other women produce dreams of their own.
Shannon grew up near the New Jersey beach in a tight-knit family. Her parents taught her to work hard, live life with a smile, and follow her dreams. Her grandpa especially had a profound influence on her entrepreneurial thinking. He opened his own business in retirement, a small luncheonette at their local golf course, where he shared stories and brought joy to each customer. Everyone adored him and returned his friendship, and Shannon always knew she wanted to run her business the way he did. As a young girl, she was also mesmerized by what she saw on TV and decided that she wanted to build a life in the entertainment industry. When her parents surprised her with a trip to California after high school graduation, she knew right away she belonged in Los Angeles.
Shannon became the first person in her family to attend college, graduating from Elon University with a Communications degree. She landed internships at CBS News and MTV, bringing her to New York City and eventually to Los Angeles, where she began growing her career as a Television Executive Producer. Shannon was leading her dream life, but as often happens, things changed after giving birth to her first child. Postpartum issues and changing priorities forced her to reevaluate what she wanted in life. Shannon decided it was time to refocus on a new career and life as a new mom. She moved back to New Jersey to be closer to her family and started looking at her next act of being a business owner like her grandpa. In 2016, she became a franchise owner with Snapology and grew her business into one of the top franchises in the country. On the heels of that success, Shannon decided to take her entrepreneurial spirit to an even greater height. She launched Second Act Success, a business designed to help women in unresolved careers pivot toward a more suitable second act so they can produce a balanced life of abundance. That mission explains why she’s known for the mantra, “Produce Your Best Life.”
Today, Shannon leverages her experience as a former TV Producer and Certified Career Transition Coach, Business Coach, and YouMap® Coach to help women prepare and produce their best life. Having pivoted from her own unresolved career to achieve a healthy balance as a professional and a mom, she specializes in helping other professional women do the same. She is the host of the Second Act Success Career Podcast, and creator of companion coaching programs, and online courses. She shares her expertise in connecting clients with opportunities to help them produce a balanced life of abundance.
When Shannon isn’t helping more women produce their best life, you can find her balancing her own life with her husband, two sons, and their dog. She has learned to grow a business that allows her to work from anywhere so she can travel more with her family. She wants to inspire her kids so they know they can do anything and hopes to be an inspiration for all those seeking to achieve a great life that measures up to their own unique dream.
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Shannon (2023)
Career/Business Coach, Entrepreneur, Podcast Host, Speaker, & Mom
-New Jersey
Shannon (2010)
Television Producer
-Hollywood, California
My Favorite Things
*Being home with the fam
*Hallmark movies
*Pizza and Popcorn
*Listening to podcasts
*Reading, writing, and music
my happy place!
Hawaii, California, & Disney!
My 3 Boys!
my loves!
my favs!
Morning affirmations, cuddles with my boys, working on my businesses, writing for fun, staying hydrated, snacking on popcorn, and driving my kids everywhere!
Listening to my fav podcasts, walking my Chow Chow, binging old episodes of 90210 or Hallmark movies, reading, and doing ANYTHING my kids want!
Straight talk, positive thoughts, lots of laughs, less screen time, hugs, sweet treats, and cutting out the 'meh' to make room for only the best.
My superpower is helping women become the best version of themselves, through building a business they can be proud of. One that allows them flexibility, freedom, financial security, and joy.
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Coaching
What Clients Are Saying...
Ways to Work with Shannon...
Second Act Accelerator Course
Take part in this self-paced course designed to teach you how to take action and get your business off the ground.
1. Follow a self-paced course full of modules and resources to help you plan your next steps to launch and grow your business.
2. Join bi-monthly Q&A Calls with Shannon
3. Meet with Shannon for a one-on-one Coaching Call
4. Network and get support in our Private Community
Career Clarity Collective Membership
Join a membership of like-minded women as you get inspired and plan how to leave your corporate job and start a business!
1. Bi-Weekly Group Coaching Calls
2. Monthly Masterclasses
3. New Monthly Resources
4. Access to our Private Community for accountability and support
YouMap® Assessment Profile
YouMap® is a profile that outlines your strengths, skills, values, and personality, and is a valuable tool to help you reach your goals.
1. Take the YouMap® and receive a personalized profile
2. Join Shannon for two 1:1 coaching sessions to debrief your results and discuss how your YouMap® can work for you.
3. Receive a Workbook and guides to help you utilize your YouMap® in various areas of your life.
Get 1:1 Coaching with Shannon to launch and grow your business.
1. Meet with Shannon for 8 weeks of 1:1 coaching calls, as you focus on goals to accelerate, market, and scale your business.
2. Take a YouMap® Assessment to learn more about your unique strengths, skills, and values as you map out your business venture.
3. Have continued access to Shannon in between sessions via the voice/text Voxer app
1:1 Business Coaching
Build Your Own Fairytale Podcast
Time To Shine Today Podcast
Midlife Fulfilled Podcast
Ms. V The Storyteller Podcast
Truly Your VA with Janis Podcast
The Living Numbers Podcast
All Things Relax with Sandi D Podcast
Athena Wellness Podcast
The John Papaloni Show
Creative Visionaires Podcast
GEMS with Genesis Amaris Kemp
The Kornelia Stephanie Show
52 Weeks of Hope Podcast
Smarter Career and Business Moves
Yehloe The Poet Podcast
Wellness & Career World Podcast
People Explained Podcast
The Holistically Awakened Podcast
Multi-Passionate Like A Boss Podcast
Coconut Soul Podcast
Motivated Mompreneur Podcast
Time For You Podcast
Midlife With Courage Podcast
Mind For Success Podcast
Boomer Woman's Podcast
6am Run Podcast
The Mess In The Middle Podcast
Find Your Leadership Podcast
Chasing Brighter Podcast
Digital Trailblazers Business Growth Podcast
Asking For A Friend Podcast
Personality Development Podcast
Forty Drinks Podcast
Thought Leader Talks
Military To Civilian Power Hour Podcast
You're Worthy Podcast
Content Marketing School
Avoid The Maze