Build a Business That Fits Your Life.
With Strategy, Structure, and Support.
Hey!
I’m Shannon Russell, a business coach for women who want to take their experience and build a business that offers flexibility, freedom, and financial stability.
If you are thinking about starting a business or growing one that finally feels aligned, you do not need more ideas. You need a clear plan and the right support.
That is what we build together inside my 1:1 coaching.
BOOK A STRATEGY CALL WITH ME!
Guidance and feedback so you are not stuck waiting for the next call.
6 months of 1-on-1 personalized coaching focused on your business, your life, and your next steps.
1:1 Coaching
We define your goals, timeline, and priorities so everything we do is intentional.
Goal Setting session
1
2
1:1 Coaching
WHAT YOU GET
between-session support
3
Deep clarity around your strengths, values, and how to build a business aligned with who you are.
YouMap® Assessment & Coaching debrief
Templates, tools, and frameworks to help you implement faster.
Course & resources
4
5
This Program Is Right for You If…
• You want to start a business but feel overwhelmed or unsure where to begin
• You have started a business but need clarity, structure, and momentum
• You want a business that fits your life, not one that takes it over
• You want expert guidance from someone who has done this before
"Working with Shannon was exactly what I needed. Her kind and encouraging approach made me feel truly supported from day one, and her deep experience as a coach and entrepreneur brought invaluable perspective to every conversation.
With Shannon’s guidance, I launched a newsletter and finally showed up on LinkedIn in a way that felt aligned and impactful. She helped me organize my ideas and believed in my voice. Shannon has a true gift for meeting you where you are and helping you move forward with purpose.
If you’re building something from the heart and looking for a coach who understands the journey, I couldn’t recommend Shannon more highly."
- MEG M.
"WOrking with Shannon was a real gamechanger!"
"Shannon, I'm sending you a huge thank you for your support and encouragement. I love travel and it has been on my bucket list forever to become a travel agent and help people plan their dream vacations. After a few sessions with you, I decided to make this dream a reality building a business as a travel agent. Since then, I passed the College of Disney Knowledge as well as became certified as Master of Adventure with Royal Caribbean. I'm having so much fun already, and I can't wait to help everyone plan their dream vacations. Thank you for everything!"
- MARCELA B.
"huge thank you for your support and encouragement!"
"All I can say is that working with you was a dream. Thank you for all the ways you helped me make my pivot away from a job that suffocated me, so I can built the online business I have always wanted. I now have flexibility with my children and can make money using my creativity from home. Thanks for your unwavering guidance Shannon!"
- CARRIE S.
"Working with you was a dream. Thank you!!"
CLIENT Testimonials
Hey there, I'm Shannon!
After 16 years as a television producer, I realized I wanted to stop producing everyone else’s life and start producing my own.
I built an award-winning franchise business, and later launched Second Act Success Coaching to help other women do the same. Build something of their own, on their terms.
I’m also the author of Start Your Second Act. How to Change Careers, Launch a Business, and Create Your Best Life, and the host of the Top 2 % globally ranked Second Act Success Podcast.
Today, I help women design and build businesses that align with their experience, values, and goals.
Real Women. Real Progress.
Here’s what shifted when women stopped trying to figure it out alone.
If you are considering starting or growing a business and want expert guidance on what makes sense for you, the first step is a conversation.
Ready to Talk About Your Next Step?
* If ongoing coaching is not the right fit right now, I also offer one-time sessions and assessments to help you get clarity and momentum.
View Other Ways We Can Work Together.
A focused 60-minute session to get clarity, direction, and momentum.
Gain clarity around your strengths, values, and the kind of business that fits you.
Perfect if you want your experience to reflect your next chapter.
