You have an idea.
You keep thinking about it.
Deep down, you’re wondering, can this actually work?
This free live masterclass is designed for women who feel the pull to start a business, but don’t want to waste time or make costly mistakes trying to figure it out alone.
If you’re ready to stop spinning and start moving forward with clarity and confidence, I'll see you at the next masterclass!
You keep thinking about it.
Deep down, you’re wondering, can this actually work?
This free live masterclass is designed for women who feel the pull to start a business, but don’t want to waste time or make costly mistakes trying to figure it out alone.
If you’re ready to stop spinning and start moving forward with clarity and confidence, I'll see you at the next masterclass!
How To Turn Your Business Idea
Into Income in 5 Simple Steps
A Free Live Monthly Masterclass for Women Ready to Start a Business.
Hosted by Business Coach and Author Shannon Russell.
Masterclasses are held on the second Tuesday of each month at 1pm ET.
Our next Masterclass is Tuesday, February 10th!
Upcoming Masterclass:
in this free live masterclass, you'll learn:
I’ll walk you through 5 simple, strategic steps to help you move from a business idea to income - without overwhelm.
*Masterclasses are held virtually on the second Tuesday of each month at 1pm ET.
By joining, you will learn how to:
✔ Get clear on which business idea actually makes sense for you
✔ Turn your skills, experience, and interests into a viable business
✔ Validate your idea before you invest time or money
✔ Avoid common mistakes that keep women stuck at the “thinking about it” stage
✔ Create a realistic path to starting your business—even if you’re still working full-time
No fluff. No pressure. Just real guidance to help you take the next right step.
This Masterclass is perfect for you if:
✔ You’re thinking about starting a business but feel unsure where to begin
✔ You have an idea—but don’t know if it’s “good enough”
✔ You’re still employed and want to build something on the side
✔ You want a business that fits your life, schedule, and priorities
✔ You’re ready to stop Googling and get real guidance
✔ You’re thinking about starting a business but feel unsure where to begin
✔ You have an idea—but don’t know if it’s “good enough”
✔ You’re still employed and want to build something on the side
✔ You want a business that fits your life, schedule, and priorities
✔ You’re ready to stop Googling and get real guidance
*Learn more about working with me HERE.
Save Your Spot!
This free masterclass is offered on the second Tuesday of each month at 1pm ET.
Registration is required to attend.
👉 Register now to join the next live session
You’ll receive:
The live masterclass link to join
A reminder before we go live
A clear path forward for turning your idea into income
Your next chapter doesn’t start “someday.”
It starts with one simple step—and this is it!
Do you have questions? If you want to learn more about my VIP Day Coaching to see if it's the right fit for you, book a free call with me.
Let's chat!
On the fence?
What Makes This Different?
This isn’t a one-time training you’ll forget about.
Each session is:
✔ Hosted live (so you can ask questions)
✔ Designed to feel supportive, not salesy
✔ Focused on helping you move forward—one step at a time
And yes—it’s 100% free! You just need to register to save your spot and receive the live link to join.
This isn’t a one-time training you’ll forget about.
Each session is:
✔ Hosted live (so you can ask questions)
✔ Designed to feel supportive, not salesy
✔ Focused on helping you move forward—one step at a time
And yes—it’s 100% free! You just need to register to save your spot and receive the live link to join.
Meet Your Host:
I’m Shannon Russell, a business coach empowering women to leave unfulfilling careers and build joyful, purpose-driven businesses. I'm also the author of Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life and host of the Second Act Success Podcast.
After spending years in a career that looked great on paper but no longer fit my life, I built multiple businesses and helped countless women do the same, without burning everything down first.
I believe starting a business doesn’t have to feel scary, risky, or confusing. With the right steps, it can feel intentional, empowering, and doable!
I’m Shannon Russell, a business coach empowering women to leave unfulfilling careers and build joyful, purpose-driven businesses. I'm also the author of Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life and host of the Second Act Success Podcast.
After spending years in a career that looked great on paper but no longer fit my life, I built multiple businesses and helped countless women do the same, without burning everything down first.
I believe starting a business doesn’t have to feel scary, risky, or confusing. With the right steps, it can feel intentional, empowering, and doable!
"Working with Shannon was exactly what I needed. Her kind and encouraging approach made me feel truly supported from day one, and her deep experience as a coach and entrepreneur brought invaluable perspective to every conversation.
With Shannon’s guidance, I launched a newsletter and finally showed up on LinkedIn in a way that felt aligned and impactful. She helped me organize my ideas and believed in my voice. Shannon has a true gift for meeting you where you are and helping you move forward with purpose.
If you’re building something from the heart and looking for a coach who understands the journey, I couldn’t recommend Shannon more highly." -MEG M.
"WOrking with Shannon was a real gamechanger!"
"Shannon, I'm sending you a huge thank you for your support and encouragement. I love travel and it has been on my bucket list forever to become a travel agent and help people plan their dream vacations. After a few sessions with you, I decided to make this dream a reality building a business as a travel agent. Since then, I passed the College of Disney Knowledge as well as became certified as Master of Adventure with Royal Caribbean. I'm having so much fun already, and I can't wait to help everyone plan their dream vacations. Thank you for everything!" - MARCELA B.
"huge thank you for your support and encouragement!"
"All I can say is that working with you was a dream. Thank you for all the ways you helped me make my pivot away from a job that suffocated me, so I can built the online business I have always wanted. I now have flexibility with my children and can make money using my creativity from home. Thanks for your unwavering guidance Shannon!" - CARRIE S.
"Working with you was a dream. Thank you!!"
