Feeling Stuck in Your Business? How to Turn Roadblocks Into Breakthroughs

Transcription:
Second Act Success Podcast
Season 1 – Feeling Stuck in Your Business? How to Turn Roadblocks Into Breakthroughs
Episode - #254
Host: Shannon Russell
Transcription (*created by Descript and may not be perfectly accurate)

[00:00:00]
thank you for joining. I'm your host, Shannon Russell.
Today, we're going to talk about something that every entrepreneur faces at one time or another, and that is roadblocks. Trying to figure out how to build your business when you just feel stuck.
Building a business is exciting.
It's a fulfilling journey, but let's be real. It's not without challenges. There are moments when it feels like the universe is throwing everything at you. And then other moments where you feel like you have momentum and everything's going great. It's definitely a roller coaster ride. So as long as you are prepared for that, you will be able to handle any challenge or roadblock ahead of you.
However, I want you to be prepared for these roadblocks, for these challenges for these days where you just don't want to get out of bed.
I want you to think about these hurdles. As chances for you to grow, rethink your strategy. And not to [00:01:00] be cliche, but as lessons learned, right? Because as a business owner, you're learning every day about what works, what your customers and clients want, what your competitors are doing, how you can bring in more profit, you're constantly testing and experimenting And challenging yourself.

So in this episode, we're going to talk about how you can shift your mindset when you do hit that wall, this way, you can see how roadblocks can actually serve as those pivotal moments in your journey and how you can come out on the other side that much wiser.
All right.
So what kind of roadblocks am I talking about? Roadblocks can be anything. It can be financial challenges where to find that cashflow, it can be issues with your marketing campaign. Sometimes you can build a product or have a launch that just doesn't go the way you planned. Maybe a partnership you had just totally flopped.
Maybe you're not finding the right clients or customers. There's [00:02:00] also issues that can come up with the team that you hire. You can have someone quit on a really important day or someone. Steal money or steal an idea. There are so many scary things that can happen. But it's just a matter of you stepping back.
Allowing yourself. To feel that frustration, to feel that overwhelmed, to feel that sadness,
If it's something that just happened out of the blue and really was a shock to you. But here's the truth. Every entrepreneur faces these roadblocks. We all have these challenges. If I had 20 more episodes to record for you, I could tell you about all of the challenges I've had with all of my businesses.
And if you're already in business, I'm sure you have many of your own. It's just par for the course of owning your own business.
Even working for someone else there's challenges and roadblocks and hiccups that come along, just working in your normal role. So when it's your business, you feel that [00:03:00] pressure 100 times more because you are in charge of it all. You take things personally as a business owner. So we're going to talk about how you can reframe these roadblocks as opportunities.
Mindset is the most important step in turning roadblocks into rewards. When you think of a challenge, your gut reaction is that fear, that frustration, that panic. We know that's normal.
That's going to happen in a lot of these situations, but then you have to stop and say, am I okay? Yeah. Um, all right, right now. What is this roadblock trying to teach me?
Okay. Maybe it's teaching me that I need to train my employees more maybe it's teaching me that I need to work on my messaging to really get my marketing campaign off the ground stronger. Next. Ask yourself what the hidden opportunity is here. Okay. You had something bad happen. You had something unexpected occur. What is the opportunity here? What [00:04:00] is the lesson that you can learn? Or how can you spin it into a positive. And then think, how can I pivot? And make this work for me.
By reframing a roadblock as an opportunity to learn and grow. You'll be learning how to not let that happen again. Next time. You'll know how to react if it does, and you'll just be moving from a place of reaction to a place of action. So it'll really allow you to take control of that situation and get yourself in a better place. Here's an example. I imagine that you've spent weeks on a marketing strategy, you've spent money preparing.
You're hoping to bring in customers.
And it flops you have no new customers or very few to show for it. You can look at this as a failure, or you can step back review and see what went wrong. Did you do something wrong? Was it what you were offering or was it just the time of year? There's so many circumstances. But now you can take that [00:05:00] information and try a new approach next time. And maybe this will lead you to discover a new marketing channel that's far more effective for your audience.
All of that work is not for nothing. You can actually use it in different ways in your business.
And as a learning lesson.
It's important too. To remember that roadblocks will often feel like a failure. But it's not a failure, a failed launch, a bad review, a financial setback, whatever it is. It's still, it might feel like you are moving backwards or that your business is not growing, but really failure is part of the journey.
And it's just a lesson learned so that you can. Change things around and move forward in a different. Way. Every business. Business owner. Has failed at. At some point.
It's not. About avoiding the failure. It's about learning from it and bouncing back, being resilient
I have a friend who views failure as feedback. Right? Look at that free feedback. You got to tell [00:06:00] you what is not working. So that you can figure it out and try something different next time.
That's actually a really great way to look at it. And when you embrace this as a stepping stone to what's next, it is taking you forward. You're learning something. You're realizing that, Hey, I am still in business. I can just refund when I'm working on. And find a new solution and really build that overall resilience to make you a stronger entrepreneur.

Speaker 3: If this episode has you thinking about starting a business or growing the one that you already have, I offer free second ACT strategy calls. This is where we map out what makes sense for your business and your life. You can book yours now at second act success.co/strategy, or grab the link in the show notes below.
Now let's get back to the show.

All right, I'm going to leave you with a few ways that you can turn roadblocks into actionable steps. First, if something [00:07:00] happens, some kind of a challenge. Then you can take that step back. Take a deep breath and assess the situation. What exactly is the challenge that you're facing and what can you do right now to make yourself feel better in the face of this challenge? Number two identified the lesson. What is this roadblock or this challenge teaching me. Is it showing me that there's a flaw in my business model.
Is there a gap in my marketing strategy? What is it teaching me so that you can understand what that lesson is for you to learn?
Next you're going to brainstorm solutions. Once you understand that the root cause of the problem, the challenge, the roadblock brainstorm ways that you can move forward. And you can get creative. Next time, I'm going to try X, Y, and Z. And then I want you to take action. I don't get stuck, just analyzing everything that happened and what you did wrong or putting the blame on someone else instead. Choose to take action.
The quicker you can move forward, [00:08:00] the better you will feel. In that roadblock will be in the past and you will be turning towards the reward that is in your future.
To wrap up today's episode. Remember roadblocks are inevitable, my friend, but they're not the end of the road.
There are moments of opportunity that can lead to growth innovation, and of course, resilience.
Trust me. I did not want to make this episode to be negative or be a Debbie downer. I just wanted to put this out there that if you face an obstacle, as you're building your business, don't. Take it personally. Of course you're going to, and to some degree, but make sure that you understand that you're not alone.
That every entrepreneur, especially in the beginning, Phases, these challenges, these roadblocks, and just know that they're going to happen. They are inevitable, and you can learn from them, but just try. to shift your mindset and embrace the challenges.
Sometimes I tell myself in my personal life and my business life. [00:09:00] Okay. That happened. Am I all right? Yes. Well, there's nothing I can do to change it. It was done. No using. crying over spilled milk. It is done. What's done is done. So now. I can move forward. The sooner you can have that realization, the sooner you can feel better, right.
We want to always protect our mental, emotional wellbeing. Or mental health is important and it will be tested as a business owner, but the sooner you can just shift your mindset, make yourself feel better, then you can move forward with that confidence. Once again. If you know another woman who is leaping into entrepreneurship, share this with her, the more people we can. help. With the series, the better.
It's been a pleasure as always, I am your host Shannon Russell, and Until next. time, keep pushing forward, building that business of yours.
Speaker 4: Thank you for joining me for another episode of the second Act Success podcast. If this episode has you thinking about starting a business or growing the [00:10:00] one that you already have, I offer free second ACT strategy calls. This is where we map out what makes sense for your business and your life. You can book yours now at second act success.co/strategy, or grab the link in the show notes below.
As always, thank you for being here. Until next time, I'm your host Shannon Russell wishing you the best day ahead as you plan your second act. I'll see you on the next episode.