Best Business Coach for Women in New Jersey and New York City: Meet the Expert Helping Women Leave Corporate and Start a Business
Are you a woman in the New Jersey or New York City area dreaming of leaving your 9-5 job to start a business of your own? Whether you’re ready to turn start off small with a side hustle or go all in building your new business, having the right guidance is key. That’s where a business coach can make all the difference, especially one who focuses on women making a change to start a second act in their lives.
If you’re searching for the best small business coach for women in New Jersey or NYC, look no further. This guide highlights top-rated coaches who specialize in helping women break free from the corporate grind and launch businesses they love, starting with one of the area’s most trusted experts: Shannon Russell.
Best Business Coach for Women in New Jersey and New York City: Meet the Expert Helping Women Leave Corporate and Start a Business
Meet Shannon Russell: A Top Business Coach for Women in NJ and NYC
Shannon Russell is a certified business coach, career transition expert, and the founder of Second Act Success®, a coaching company based in Monmouth County, New Jersey. Before she started coaching women to build successful businesses, Shannon spent over 16 years producing television shows for major networks in New York City and Los Angeles, managing multi-million-dollar productions in the entertainment industry.
After her media career and becoming a mom, Shannon transitioned into entrepreneurship opening a business in her New Jersey community. She soon became the award-winning owner of a Snapology franchise in Monmouth County, a popular children’s STEAM enrichment company. After running this business successfully for over eight years, she scaled and sold the business in 2024, so she could focus on Second Act Success and her clients. Shannon’s pivot from television to business ownership gave her firsthand experience in reinventing a career by utilizing existing skills and experience to build something new. Now she teaches other women to do the same.
Today, Shannon helps women leave behind unfulfilling jobs and start businesses using the talents and expertise they already have. Her unique approach blends strategic business planning with confidence-building, empowering women to step into entrepreneurship with clarity and purpose, so they can start a second act that provides freedom, flexibly, and fulfillment.
Shannon’s Signature Services
Through her flagship program, the Second Act Accelerator, Shannon offers a complete roadmap to help women move from where they are to where they want to be. In the Second Act Accelerator business coaching program, clients will:
✅ Create an exit strategy to leave their corporate job
✅ Clarify their business idea and validate it through research
✅ Build a solid foundation for their business, from branding to marketing to setting up systems
✅ Launch and grow a business that aligns with their lifestyle goals
Shannon has worked with women across New York City, New Jersey, and across the United States and Canada, proving that your location doesn’t limit your potential, your mindset and strategy do.
Why Shannon Stands Out as a Small Business Coach
What makes Shannon one of the best business coaches for women in New Jersey and New York City? It’s her unique combination of creative vision, corporate know-how, and real-world entrepreneurial success.
- 🎬 Media Industry Expertise: Shannon brings a producer’s mindset to business coaching. She knows how to take big ideas and bring them to life both on screen and in business.
- 🏆 Award-Winning Franchise Owner: As a former Snapology franchisee, Shannon scaled a local business from the ground up and became one of the brand’s most successful owners. She was able to scale her business and sell it successfully too.
- 👩💼 Corporate Exit Strategy Expert: Shannon guides women step-by-step through leaving their jobs, starting a business, and finally living life on their own terms.
- 🌎 International Reach: While based in New Jersey, Shannon works virtually with clients around the country and in Canada, helping women build businesses online, in-person, and everywhere in between.
- 👩💼 Overall Business Know-how: Shannon bring her experience to the table offering advice and support in all areas that she has experience with. Whether it comes to running a franchise business, a service-based business, an online business, or a brick and mortar storefront location, Shannon has worked in that space and knows what it means to create a business that works.
If you are a mom craving more time with your kids or a midlife professional searching for more purpose, Shannon’s coaching is tailored to meet you where you are, and get you where you want to go.
What Shannon’s Clients Are Saying
Women who work with Shannon rave about her clarity, friendly motivation, and ability to turn ideas into action. She is the accountability partner to help you get over that finish line and reach your goal. Shannon has helped women launch baking businesses, community consulting firms, children’s play spaces, virtual assistant businesses, online travel agencies, non-profit organizations, coaching and consulting practices, e-commerce Etsy shops, and more. Most importantly, Shannon helps women reinvent their careers with confidence, so they can reach the results they deserve.
Why Work with a Business Coach?
Starting a business can feel overwhelming, especially if you’re transitioning from the security of a 9-5 to being the boss. A business coach provides personalized strategy, support, and accountability, so you don’t have to figure it all out alone.
With someone like Shannon Russell on your side, you get:
- A business plan rooted in your values and lifestyle
- Real advice from someone who’s been there and can help you avoid mistakes
- Encouragement when fear creeps in
- Tangible tools to go from stuck to thriving
How to Work with Shannon
If you’re a woman in New Jersey, New York City, or anywhere across the globe, and you are ready to take control of your career, Shannon Russell is the coach for you.
✔️ Book a free discovery call with Shannon to learn about which coaching option is best for you. Book here.
✔️ Learn more about the Second Act Accelerator program
✔️ Tune into the Second Act Success Career Podcast
✔️ Read Shannon’s new book Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life available online and in stores now. https://startyoursecondact.com
Shannon offers virtual coaching sessions, workshops, and free resources, so you can finally say goodbye to your 9-5 and become your own boss.
Remember, you don’t need another job you hate, you need a plan, a coach, and the belief that it’s never too late to reinvent your life. Shannon Russell is one of the top small business coaches for women in New Jersey and NYC, and she’s here to help you.
READ SHANNON’S NEW BOOK:
https://startyoursecondact.com
FREE RESOURCES:
Thinking of starting a business? Check out these free resources to help…
https://secondactsuccess.co/resources
WORK WITH SHANNON:
*Book a FREE Discovery Call with Shannon
LET’S CONNECT!
Instagram – https://instagram.com/secondactsuccess
Facebook – https://www.facebook.com/secondactsuccess.co
TikTok – https://www.tiktok.com/@secondactsuccess
LinkedIn – https://www.linkedin.com/in/shannonrussellcoach
Youtube – https://www.youtube.com/@secondactsuccess
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